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Embrace Life has exploded globally following its release onto YouTube in January 2010
The advert was produced independently by Alexander Commercials and now has over 11.5 million views on YouTube it is ranked as the most viewed and highest rated educational YouTube film of all time and has also gone on to win the Gold medal at the New York International Advertising Awards, the Bronze award at the Cannes Lions, Highly Commended from the Chartered Institute of Highways and Transportation, was featured in the 2010 APA Collection and is presently short listed for the YouTube advert of the year.
Since launch it has become a truly world-wide phenomenon.
Alexander Commercials has now completed production on a Motorbike Safety advert which will be launched in April 2011 and is due to start production on a new project soon
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